Professional Summary
13 years of progressive experience across wide array of Marketing responsibilities including Strategic Marketing Plans, Press and Analyst Relations, Strategic Partner Marketing, Creative Development, Web Direction, Trade Show Planning and Execution, Market Research, Product Development, and Product Launch.
Education
University of California, Santa Barbara, 1995. Bachelor of Arts, History of Art and Architecture.
Honors Distinction in the Major, Emphasis on Gothic Art and Architecture
Professional Experience
GE Fanuc Embedded Systems, Santa Barbara CA April 2006 – January 2009
Product Marketing Manager, Sensor & Signal Processing and Avionics Product Lines, Internal Communications Manager
Responsible to the Marketing Leader at GE Fanuc Embedded Systems for strategic planning and coordination of commercialization process for all New Product Introductions for the Sensor & Signal Processing and Avionics Product Lines.
· Oversees strategic planning and development of all marketing communications programs to promote the sale of company products and further the company’s sales objectives.
· Works directly with Product Management and Engineering to define target audiences and define targeted marketing communications initiatives.
· Coordinates tasks and timelines with internal Marketing Communications group (based in Albuquerque, NM) for fulfillment of commercialization process.
· Develops ad content and recommends the media best suited.
· Designs and develops the monthly internal Sales and Channel E-Newsletters using Dreamweaver and html. Proposes subject matter for each edition; edits and/or writes all content; manages distribution lists.
· Coordinates all sales training or update Webinars using ON24.
· Attends tradeshows and conducts market research to assist the Product Management group with product roadmap/development.
· Manages internal resources needed for completion of public relations initiatives.
FLIR Systems / Indigo Systems Corp, Goleta CA Nov 2000 – April 2006
Market Segment Manager, Security and Surveillance and Cores Products May 2005 – April 2006
Responsible to the VP of Marketing for Imaging division for the complete development and implementation of a strategic marketing plan for two lines of business.
· Oversees strategic planning, development and coordination of all marketing communications programs to promote the sale of company products and further the company’s sales objectives.
· Consults with all levels of management, business units, sales departments and advertising agencies to define target audience.
· Defines, seeks budget for, plans and executes all web marketing, trade show activity and direct marketing to reach desired target audience.
· Manages resources for the preparation of sales tools.
· Controls advertising and public relations projects.
· Interacts with market research groups, copy writers, public relations and creative firms to produce promotional material.
· Determines trade show participation and calendar of events. Directs exhibit design program including production. Negotiates contracts and manages relationships with outside vendors specific to exhibiting.
· Selects, develops and evaluates personnel to ensure the efficient operation of the function.
· Works with senior management to develop marketing activities with strategic partners. Coordinates co-marketing/branding initiatives with corporate partners to increase market awareness and develop synergy of product promotion.
Marketing Communications Specialist, Indigo Systems Corp Nov 2000 – May 2005
Responsible to the VP of Business Development as a member of a strategic marketing team and manager of external resources for website creative, marketing communications materials, media placement and public relations.
· Maintain relationships with Engineering, Product Development, Manufacturing, Accounting, Quality and Procurement for the development and implementation of marketing communications materials.
· Interact with market research groups, copy writers, public relations and creative firms to produce promotional material.
· Recommend and manage all trade show logistics, represent the company at shows and special events.
· Manage relationships with publications in regards to advertising, public relations and article proposals.
· Contribute to product design, packaging/presentation, and naming.
· Coordinate with FLIR marketing groups worldwide for continued successful promotion of Indigo-based infrared products.
· Support all sales channels with marketing materials, lead follow-up/generation, and database management.
InHealth Technologies, Carpinteria CA Sep 1996 – Nov 2000
Marketing Communications Specialist Sep 1997 – Nov 2000
Responsible to Sales and Marketing Manager for coordination and communication of all information, bulletins, and responses relative to sales, marketing, and technical aspects for domestic, international, as well as competitive markets.
· Coordinate all trade show arrangements, attend trade shows
· Organize all marketing databases
· Maintain website
· Purchase advertising, recommend media buys
· Update collateral materials, such as price lists, catalogs, newsletters
· Assist Product Manager with Marketing Preference Surveys of new products
Sales and Marketing Assistant Sep 1996 – Sep 1997
Responsible to Sales and Marketing Manager and Vice President of Sales & Marketing for support with coordination and implementation of overall sales and marketing strategies related to the logistical and procedural tasks involved with pricing, product offerings, advertising and meeting schedules.
Transoft Technology Corporation, Santa Barbara CA Jun 1995 – Sep 1996
Sales and Marketing Assistant
Assist Vice President of Sales & Marketing as well as Sales Force by overseeing ordering process, from credit approval to final order fulfillment, distributing sales leads for each sales region, scheduling travel and installations, coordinating local advertising, securing trade show arrangements, and creating a sales lead database.
Santa Barbara Museum of Art, Santa Barbara CA Mar 1995 – Jun 1995
Internship in the Development and Public Relations Department
Report to both the Public Relations Manager and the Grant/Proposal Writer by creating press releases, performing research projects, and communicating between departments.
Professional Memberships
American Marketing Association
Languages
· Three quarters of French, University of California, Santa Barbara, CA
· Five years of Spanish, Herbert Hoover High School, Glendale, CA
13 years of progressive experience across wide array of Marketing responsibilities including Strategic Marketing Plans, Press and Analyst Relations, Strategic Partner Marketing, Creative Development, Web Direction, Trade Show Planning and Execution, Market Research, Product Development, and Product Launch.
Education
University of California, Santa Barbara, 1995. Bachelor of Arts, History of Art and Architecture.
Honors Distinction in the Major, Emphasis on Gothic Art and Architecture
Professional Experience
GE Fanuc Embedded Systems, Santa Barbara CA April 2006 – January 2009
Product Marketing Manager, Sensor & Signal Processing and Avionics Product Lines, Internal Communications Manager
Responsible to the Marketing Leader at GE Fanuc Embedded Systems for strategic planning and coordination of commercialization process for all New Product Introductions for the Sensor & Signal Processing and Avionics Product Lines.
· Oversees strategic planning and development of all marketing communications programs to promote the sale of company products and further the company’s sales objectives.
· Works directly with Product Management and Engineering to define target audiences and define targeted marketing communications initiatives.
· Coordinates tasks and timelines with internal Marketing Communications group (based in Albuquerque, NM) for fulfillment of commercialization process.
· Develops ad content and recommends the media best suited.
· Designs and develops the monthly internal Sales and Channel E-Newsletters using Dreamweaver and html. Proposes subject matter for each edition; edits and/or writes all content; manages distribution lists.
· Coordinates all sales training or update Webinars using ON24.
· Attends tradeshows and conducts market research to assist the Product Management group with product roadmap/development.
· Manages internal resources needed for completion of public relations initiatives.
FLIR Systems / Indigo Systems Corp, Goleta CA Nov 2000 – April 2006
Market Segment Manager, Security and Surveillance and Cores Products May 2005 – April 2006
Responsible to the VP of Marketing for Imaging division for the complete development and implementation of a strategic marketing plan for two lines of business.
· Oversees strategic planning, development and coordination of all marketing communications programs to promote the sale of company products and further the company’s sales objectives.
· Consults with all levels of management, business units, sales departments and advertising agencies to define target audience.
· Defines, seeks budget for, plans and executes all web marketing, trade show activity and direct marketing to reach desired target audience.
· Manages resources for the preparation of sales tools.
· Controls advertising and public relations projects.
· Interacts with market research groups, copy writers, public relations and creative firms to produce promotional material.
· Determines trade show participation and calendar of events. Directs exhibit design program including production. Negotiates contracts and manages relationships with outside vendors specific to exhibiting.
· Selects, develops and evaluates personnel to ensure the efficient operation of the function.
· Works with senior management to develop marketing activities with strategic partners. Coordinates co-marketing/branding initiatives with corporate partners to increase market awareness and develop synergy of product promotion.
Marketing Communications Specialist, Indigo Systems Corp Nov 2000 – May 2005
Responsible to the VP of Business Development as a member of a strategic marketing team and manager of external resources for website creative, marketing communications materials, media placement and public relations.
· Maintain relationships with Engineering, Product Development, Manufacturing, Accounting, Quality and Procurement for the development and implementation of marketing communications materials.
· Interact with market research groups, copy writers, public relations and creative firms to produce promotional material.
· Recommend and manage all trade show logistics, represent the company at shows and special events.
· Manage relationships with publications in regards to advertising, public relations and article proposals.
· Contribute to product design, packaging/presentation, and naming.
· Coordinate with FLIR marketing groups worldwide for continued successful promotion of Indigo-based infrared products.
· Support all sales channels with marketing materials, lead follow-up/generation, and database management.
InHealth Technologies, Carpinteria CA Sep 1996 – Nov 2000
Marketing Communications Specialist Sep 1997 – Nov 2000
Responsible to Sales and Marketing Manager for coordination and communication of all information, bulletins, and responses relative to sales, marketing, and technical aspects for domestic, international, as well as competitive markets.
· Coordinate all trade show arrangements, attend trade shows
· Organize all marketing databases
· Maintain website
· Purchase advertising, recommend media buys
· Update collateral materials, such as price lists, catalogs, newsletters
· Assist Product Manager with Marketing Preference Surveys of new products
Sales and Marketing Assistant Sep 1996 – Sep 1997
Responsible to Sales and Marketing Manager and Vice President of Sales & Marketing for support with coordination and implementation of overall sales and marketing strategies related to the logistical and procedural tasks involved with pricing, product offerings, advertising and meeting schedules.
Transoft Technology Corporation, Santa Barbara CA Jun 1995 – Sep 1996
Sales and Marketing Assistant
Assist Vice President of Sales & Marketing as well as Sales Force by overseeing ordering process, from credit approval to final order fulfillment, distributing sales leads for each sales region, scheduling travel and installations, coordinating local advertising, securing trade show arrangements, and creating a sales lead database.
Santa Barbara Museum of Art, Santa Barbara CA Mar 1995 – Jun 1995
Internship in the Development and Public Relations Department
Report to both the Public Relations Manager and the Grant/Proposal Writer by creating press releases, performing research projects, and communicating between departments.
Professional Memberships
American Marketing Association
Languages
· Three quarters of French, University of California, Santa Barbara, CA
· Five years of Spanish, Herbert Hoover High School, Glendale, CA
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